FOR IMMEDIATE RELEASE:
CONTACT: 
Contact Person
Company Name 
Voice Phone Number
FAX Number
Email Address
Website URL

<HEADLINE>

<City>, <State>, <Date>  -  The first paragraph.  Begin your 
press release with a two sentence paragraph that provides a quick 
overview of the news why it is important.  It should read easily and 
make your news sound exciting to a general audience.

Next, provide some background information on the product or service. 
Make sure to write your release in terms that readers consumers, your 
target audience, and the general public will understand.  Do not use 
industry terminology, and provide definitions that readers might not
know about or understand. 

Your text should explain the purpose, target market, and benefits 
of your product or service, and intrigue the the reader to find out
more, visit your website, contact you for more information, recommend 
your product to a friend, or sell your product to management. 

ABOUT <COMPANY>
The final paragraph should be a brief description of your company and the 
products and services it provides.  Include a summary of other products 
and services your provide, and a brief history of the company.  Also 
include "For more information, contact: " as the last sentence.

- END -